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Marketing research: Principles, applications and cases Sharma, D D by Series:
Edition:
Material type: Text Text
Publication details: Sultan Chand & Sons, New Delhi 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 SHA-M.
Consumer behavior Schiffman, Leon G and Kanuk, Leslie Lazar by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Prentice Hall of India Pvt. Ltd., New Delhi 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SCH-C4.
Consumer behaviour Schiffman, Leon G and Kanuk, Leslie Lazar by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 SCH-C4.
Consumer behaviour Schiffman, Leon G and Kanuk, Leslie Lazar by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 SCH-C4.
Marketing research: Text, applications and case studies Ramanuj Majumdar by Series:
Edition:
Material type: Text Text
Publication details: New Age International Publishers (P) Ltd., New Delhi 1991
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 RAM-M.
Consumer behaviour: Concepts and application Loudon, David L and Bitta, Albert J Della by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Mcgraw-hill book company, New York 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 LOU-C3.
Marketing management in a developing economy Srivastava, P K by Series:
Edition:
Material type: Text Text
Publication details: Sterling Publishers Pvt. Ltd., New Delhi 1991
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SRI-M.
Marketing management: Analysis, palnning, implementation, and control Kotler, Philip by Series:
Edition: 7 Edition
Material type: Text Text
Publication details: Prentice Hall of India, Pvt. Ltd., New Delhi 1991
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT-M7.
Selling by phone; How to reach and sell customers in the Nineties Richardson, Linda by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New York 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RIC-S.
Strategic marketing channel management Bowersox, Donald J and Cooper, M Bixby by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New York 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 BOW-S.
Marketing myths that are killing business: The cure for death wish marketing Clancy, Kevin J and Shulman, Robert S by Series:
Edition:
Material type: Text Text
Publication details: McGraw-Hill book Co, Inc, NewYork 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CLA-M.
Elements of marketing Morden, A R by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: ELBS, London 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MOR-E3.
Research for marketing decisions Green, Paul E, et al. by Series:
Edition: 5 Edition
Material type: Text Text
Publication details: PHI Learning Pvt Ltd., New Delhi 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 GRE-R5.
Consumer visits: Building a better market focus McQuarrie, Edward F by Series:
Edition:
Material type: Text Text
Publication details: Sage Publication, New Delhi 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 MCQ-C.
Marketing principles and techniques: With special reference to examples of marketing in India Devendra Thakur by Series:
Edition:
Material type: Text Text
Publication details: Deep & Deep Publications Pvt. Ltd., New Delhi 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 DEV-M.
Consumer behaviour Engel, James F, et al. by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Dryden Press Publishers, New York 1982
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 ENG-C4.
Dictionary of marketing Ivanovic, A and Collin, P H Ed. by Series:
Edition:
Material type: Text Text
Publication details: Universal Book Stall, New Delhi 1992
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8003 IVA-D.
Marketing research Sangeeta Agarwal by Series:
Edition:
Material type: Text Text
Publication details: Global Business Press 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 SAN-M.
Essence of marketing research Chisnall, Teter M by Series:
Edition:
Material type: Text Text
Publication details: PHI Learning Pvt Ltd., New Delhi 1994
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CHI-E.
Marketing management Sarangadharan, et al. by Series:
Edition:
Material type: Text Text
Publication details: Vidhyarthimitram Book Depot, Kottayam 1995
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SAR-M.
Field sales management Acharya, B K, et al. by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 ACH-F.
Sales management: Concepts, principles and practices Phophalia, A K, et al. by Series:
Edition:
Material type: Text Text
Publication details: Kanishka Publishers Distributers, New Delhi 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 PHO-S.
Marketing management: Analysis, planning, implementation and control Kotler, Philip by Series:
Edition: 9 Edition
Material type: Text Text
Publication details: Prentice - Hall of India, Pvt. ltd., New Delhi 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8 KOT-M9.
Sales promotion and advertising management Mishra, M N by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 MIS-S2.
Principles of marketing Kotler, Philip and Armstrong, Gary by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Prentice - Hall of India, Pvt. ltd., New Delhi 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT-P2.
Cases in marketing management and strategy: An asia-pecific perspective Quelch, John A, et al. by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall, Singapore 1996
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 QUE-C.
Competitive positioning: The key to market sucess Hoonley, Graham J and Saunders, John by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall Europe, London 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 HOO-C.
Dictionary of marketing Gagan Raj, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Allahabad 1998
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8003 GAG-D.
Marketing: A financial approach Peeru Muhamed, H by Series:
Edition:
Material type: Text Text
Publication details: Kaveri Books, New Delhi 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PEE-M.
New issue market management in India Manas Pandey by Series:
Edition:
Material type: Text Text
Publication details: Kanishka Publishers Distributers, New Delhi 1998
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAN-N.
Case studies in marketing management Sharma, S D, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Anmol Publications Pvt. Ltd., New Delhi 1999
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SHA-C.
Marketing research Sangeeta Agarwal by Series:
Edition:
Material type: Text Text
Publication details: Global Business Press 1997
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 SAN-M.
Marketing managemaent: A finance emphasis Chatterjee, B K by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Jaico Publishing House, Bombay 1998
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CHA-M3.
Marketing in 21st century: Challenges and opportunities Anitha H S, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Mangal Deep Publications, Jaipur 1999
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 ANI-M.
Case studies in marketing: The Indian context Srinivasan, R by Series:
Edition:
Material type: Text Text
Publication details: Prentice Hall of India Pvt. Ltd., New Delhi 2000
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SRI-C.
Consumer behaviour in Indian perspective Suja R Nair by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 2001
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 SUJ-C.
Strategiv marketing in the global economy Manoj Kumar, Ed. and Prasant Mishra, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Excel Books, New Delhi 2003
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAN-S.
Marketing the unorganised sector: Issues, perspectives and strategies Kamal Taori by Series:
Edition:
Material type: Text Text
Publication details: Concept Publishing Co., New Delhi 2003
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KAM-M.
Marketing principles and techniques: Nirmal Singh and Devendra Thakur by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Deep & Deep Publications Pvt. Ltd., New Delhi 2003
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 NIR-M2.
Marketing management, Vol.1 Sanjib Dutta, Ed. and Mukund A, Ed. by Series:
Edition:
Material type: Text Text
Publication details: ICFAI Press, Hyderabad 2002
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SAN-M.1.
Principles of marketing Kotler, Philip and Armstrong, Gary by Series:
Edition: 11 Edition
Material type: Text Text
Publication details: Prentice - Hall of India, Pvt. ltd., New Delhi 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8 KOT-P11.
Marketing: An introduction Armstrong, Gary and Kotler, Philip by Series:
Edition:
Material type: Text Text
Publication details: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 ARM-M.
Consumer behaviour: Dynamics of building brand equity Soma Sen Gupta by Series:
Edition:
Material type: Text Text
Publication details: New Century Publications, New Delhi 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 SOM-C.
Consumer grievance under the consumer protection act Deepa Sharma by Series:
Edition:
Material type: Text Text
Publication details: New Currency Publications, Delhi 2002
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 DEE-C.
Marketing research: Concepts and cases Cooper, Donald R and Schindler, Pamela S by Series:
Edition:
Material type: Text Text
Publication details: TATA McGraw-Hill Publishing Co. Ltd., New Delhi 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 COO-M.
Cases in markerting management Excel Books, Ed. by Series:
Edition:
Material type: Text Text
Publication details: Amexcel Publishers Pvt. Ltd., New Delhi 2000
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CAS.
Marketing Management: Text and cases Jayachandran, S by Series:
Edition:
Material type: Text Text
Publication details: Excel Books, New Delhi 2004
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 JAY-M.
Fundamentals of sales management Ramneek Kapoor by Series:
Edition:
Material type: Text Text
Publication details: Macmillan India Ltd., New Delhi 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RAM-F.
Marketing management Sherlekar, S A by Series:
Edition: 13 Edition
Material type: Text Text
Publication details: Himalaya Publishing House, Mumbai 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SHE-M13.
Dictionary of marketing Ivanovic, A and Collin, P H by Series:
Edition:
Material type: Text Text
Publication details: Bloomsbury Publishing, Kundli 2003
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8003 IVA-D.
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