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Branding your business: Promoting your business, attracting customers and standing out in the market place Hammond, James by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page India Private Limited, New Delhi 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8343 HAM-B.
IBM: How the world's most successful corporation is managed Mercer, David by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Ltd., London 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.0202 MER-I.
How to be better at customer care Foster, Timothy by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Ltd., London 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.812 FOS-H.
Questionnaire design: How to plan, structure Brace, Ian by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Ltd., London 2005
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 BRA-Q.
Brand sense: Sensory secrets behind the stuff we buy Lindstorm, Martin by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Kogan Page India Private Limited, New Delhi 2010
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8343 LIN-B2.
Improve Your Global Business English Talbot, Fiona and Sudakshina Bhattacharjee by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Ltd., London 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 651.7 TAL-I.
Strategic Project management Roberts, Paul by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page India Pvt. Ltd., New Delhi 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.404 ROB-S.
Consumer Mind:Brand Perception and the implication for marketers Martinez, Pepe by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Ltd., London 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8343 MAR-C.
Leading digital strategy: Driving business growth through effective e-commerce Bones, Christopher and James Hammersley by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page: London 2015
Availability: Items available for reference: Dept. of Commerce: Not for loan (1)Call number: R 658.00285 BON-L.
Understanding markets and strategy: how to exploit markets for sustainable business growth Malcolm Morley by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page: UK 2014
Availability: No items available.
Ultimate cover letters : a guide to job search letters, online applications and follow-up strategies / Martin John Yate. by
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Kogan Page, 2012
Availability: Items available for loan: Dept. of Commerce (1)Call number: 650.142 YAT.U.
Taking minutes of meetings / Joanna Gutmann. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: London : Kogan Page, 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.456 GUT.T.
Handbook of Marketing Communications/ P.R Smith, Jonathan Taylor. by
Edition: 3rd Edition
Material type: Text Text
Publication details: New Delhi: Kogan Page/ 2003
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.8 SMI.H.
Supply Chain Risk: Understanding emerging threats to global supply chains Manners-Bell, John by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page: London 2014
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.7 BEL.S.
Complete marketer : 60 essential concepts for marketing excellence McDonald, Malcolm, Meldrum, Mike by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MCD.C. Institute of Management (1)Call number: R 658.8 MCD.
An Introduction to market & social research : planning using research tool & techniques Adams, Karen; Bruce, Ian by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 001.4 ADA.I. Institute of Management (1)Call number: 001.42 ADA.
Creating success : develop your leadership skills Adair, John by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.4092 ADA.D. Institute of Management (1)Call number: 658.3L ADA.
How to write a marketing plan Westwood, John by Series: The Sunday Times creating success
Edition: 3 edition
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 381.3 WES.H . Institute of Management (1)Call number: 381.3 WES.
Successful time management Forsyth, Patrick by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page 2008
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.4093 FOR.T. Institute of Management (1)Call number: 658T FOR.
Economics for business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan page London, 2016
Availability: Items available for loan: Dept. of Commerce (1)Call number: 330 COH-E. School of Distance Education, University of Kerala, Kariavattom Campus (1)Call number: 338.542 COH-E.
Handbook of field marketing : A complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text
Publication details: London : Kogan Page, 2008
Availability: Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658.872 WIL.H.
Handbook of management consultancy Sadler, Philip, Ed. by Series:
Edition: 2 edition
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658 SAD. Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 658 SAD.H.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: Second edition.
Material type: Text Text
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 HAG.M.
Practical enterprise risk management: How to optimize business strategies through managed risk taking by
Material type: Text Text
Publication details: London Kogan page 2014
Availability: No items available.
How the stock market works : a beginner's guide to investment / Michael Becket. by
Edition: Fifth edition.
Material type: Text Text
Publication details: London: Kogan Page, 2014
Availability: Items available for loan: Dept. of Commerce (1)Call number: 332.642 BEC.H.
Leadership skills handbook : 50 key skills from 1000 leaders Owen, Jo by Series:
Edition:
Material type: Text Text
Publication details: Kogan page 2007
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.3 OWE.L. Institute of Management (1)Call number: 658.3L OWE.
Develop your assertiveness / Sue Bishop. by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page, 2009
Availability: Items available for loan: Dept. of Commerce (1)Call number: 650.13 BIS.D.
Accounting for non accountants Horner, D by Series:
Edition: 10 edition
Material type: Text Text
Publication details: Kogan Page Pub: London 2015
Availability: Items available for loan: Institute of Management (1)Call number: R 657 HOR. Items available for reference: Dept. of Commerce: Not For Loan (1)Call number: R 657 HOR.A.
Understanding brands / Peter Cheverton. by
Edition: 1st Edition.
Material type: Text Text
Publication details: New Delhi: Kogan Page, 2006
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.827 CHE.U.
Creating success : How to deal with stress Palmer, Stephen; cooper, cary by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2013
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.4095 PAL.H. Institute of Management (1)Call number: 658ST PAL.
Develop your NLP skills / Andrew Bradbury. by
Material type: Text Text
Publication details: Delhi: kogan Page, 2009
Availability: Items available for loan: Dept. of Commerce (1)Call number: 158.1 BRA.D.
Many Voices One world Communication and Society by
Material type: Text Text
Publication details: Kogan Page Limited , London 1980
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 302.2 ELI.M.
Many Voices One world Communication and Society by
Material type: Text Text
Publication details: Kogan Page Limited , London 1980
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 302.2 COM.
Many Voices One world Communication and Society by
Material type: Text Text
Publication details: Kogan Page Limited , London 1980
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 302.2 COM.
Great Avertising campaigns Nicholas Ind by
Material type: Text Text
Publication details: Kogan Page Limited , London 1993
Availability: Items available for loan: Dept. of Communication and Journalism (1).
The Essentials of Public Relations Sam Black by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 1993
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.2 SAM.E.
Advertising on the Internet Steven Armstrong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2001
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.13 ARM.A.
How to Advertise Kenneth Roman & Jane Maas by
Material type: Text Text
Publication details: Kogan Page Limited , London 2003
Availability: Items available for loan: Dept. of Communication and Journalism (1).
Ethics in Public Relations Patricia J.Parsons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2004
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 174.965 72 PAR.E.
Media Monoliths Mark Tungate by
Material type: Text Text
Publication details: Kogan Page Limited , London 2005
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 338.4730223 TUN.
Shut Up and Listen Theo Theobald & cary Cooper by
Material type: Text Text
Publication details: Kogan Page, London and Sterling 2004
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 658.45 THE.
The Advertising Mind Erik Du Plessis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2005
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 658 PLE.A.
Evaluating Public Relation Tom Watson and Paul Nobel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2008
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.2 WAT.E.
Effective writing Skills for Public Relations John Foster by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2008
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.2 FOS.E.
Public Relations Philip Henslowe by
Material type: Text Text
Publication details: Kogan Page Limited , London 2008
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.2 HEN.P.
Plannining and Managing Public Relations Campaigns Anne Gregory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page Limited , London 2008
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 659.2 GRE.P.
Evaluating public relation Watson ( Tom ) and Noble ( Paul ) by
Material type: Text Text
Publication details: Kogan Page Ltd, London 2014
Availability: Items available for loan: Dept. of Communication and Journalism (1).
Communicate to Inspire - A Guide for Leaders Kevin Murray by
Material type: Text Text
Publication details: Kogan Page ,London 2014
Availability: Items available for loan: Dept. of Communication and Journalism (1).
The Complete Guide to Professional Networking.the Secrets of Online and Offline success Simon Philips and Simon Ellinas by
Material type: Text Text
Publication details: Kogan Page ,London 2014
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 650.13 PHI.P.
Digital wars -Apple ,Google,Microsoft and the Battle for the Internet Charles Arthur by
Material type: Text Text
Publication details: Kogan Page ,London 2014
Availability: Items available for loan: Dept. of Communication and Journalism (1)Call number: 004.6 ART.D.
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