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Marketing research Nakkiran, S by Series:
Edition:
Material type: Text Text
Publication details: Rainbow Publications, Chengannur 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 NAK-M.
Marketing research Nakkiran, S by Series:
Edition:
Material type: Text Text
Publication details: Rainbow Publications, Coimbatore 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 NAK-M.
Marketing research Luck, David J and Rubin, Ronald S by Series:
Edition: 7 Edition
Material type: Text Text
Publication details: PHI Learning Pvt. Ltd., New Delhi 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 LUC-M7.
Marketing research: Overview Chunawalla, S A by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Allahabad 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 CHU-M.
Modern marketing research Patil, S G, et al. by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1983
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 PAT-M3.
Case studies in marketing: With brief comments on marketing concepts Sherlekar, S A and Sherlekar, V S by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1983
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SHE-C.
Agricultural marketing enterprises for the developing world Abbott, John C by Series:
Edition:
Material type: Text Text
Publication details: Cambridge University Press, Cambridge 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 ABB-A.
Principles and practice of marketing in India Mamoria, C B and Joshi, R L by Series:
Edition:
Material type: Text Text
Publication details: Kitab Mahal, Allahabad 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAM-P.
Marketing management for small units Vijay K Jain by Series:
Edition:
Material type: Text Text
Publication details: Management Publishing Co., Dehra Dun 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 VIJ-M.
Marketing research for managers Crouch, Sunny by Series:
Edition:
Material type: Text Text
Publication details: Heinemann Ltd., London 1984
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 CRO-M.
Marketing: A managerial introduction Gandhi, J C by Series:
Edition:
Material type: Text Text
Publication details: Tata McGraw Hill Publishing Co. Ltd., New Delhi 1985
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GAN-M.
Principles and practice of marketing Frain, John by Series:
Edition:
Material type: Text Text
Publication details: Pitman Publishing Ltd., London 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 FRA-P.
Managing a sales team: Techniques for field sales managers Sweeney, Neil R by Series:
Edition:
Material type: Text Text
Publication details: Kogan Page India Private Limited, New Delhi 1979
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 SWE-M.
Improving marketing performance Parsons, W J by Series:
Edition:
Material type: Text Text
Publication details: Gower Publishing Co. Ltd., England 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PAR-I.
Study guide to accompany Mentzer and Schwartz's marketing today Roberrs, David J by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Harcourt Brace Jonanovich Publishers, New York 1985
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 ROB-S4.
Principles of marketing management Bagozzi, Richard P by Series:
Edition:
Material type: Text Text
Publication details: Science Research Associates Inc.,Chicago 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 BAG-P.
Marketing research: Measurement and method Tull, Donald S and Hawkins, Del I by Series:
Edition: 4 Edition
Material type: Text Text
Publication details: Macmillan & Co Ltd, New York 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 TUL-M4.
Markets and sales forecasting: A total approach Bolt, Gordon G by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Kogan Page Ltd., London 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 BOL-M2.
Exploring marketing research Zikmund, William G by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: CBS College Publishing, New York 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 ZIK-E2.
Basic marketing: Principles and practice Cannon, Tom by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: Holt Rinehart & Winston Publishers, London 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CAN-B2.
Marketing research AAker, David and Day, George S by Series:
Edition: 2 Edition
Material type: Text Text
Publication details: John Wiely & Sons, New York 1980
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 AAK-M2.
International dictionary of marketing and communication Jefkins, Frank by Series:
Edition:
Material type: Text Text
Publication details: Blackie & Son Ltd., London 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.8003 JEF-I.
Marketing research: Measurement and method Tull, Donald S and Hawkins, Del I by Series:
Edition: 6 Edition
Material type: Text Text
Publication details: PHI Learning Pvt. Ltd., New Delhi 1993
Availability: Items available for loan: Dept. of Commerce (1)Call number: R 658.83 TUL-M6.
Readings in markrting management Venkatakrishna V Bellur and Berkman, Harold W by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 VEN-R.
Strategy search: A guide to marketing for chief executives and directors Christopher, Martin, et al. by Series:
Edition:
Material type: Text Text
Publication details: Gower Publishing Co. Ltd., England 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 CHR-S.
Practice of marketing management: Anlysis,planning and implementation Cohen, William A by Series:
Edition:
Material type: Text Text
Publication details: MacMillan Publishing Co. Inc., New York 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 COH-P.
Consumer behaviour Schiffman, Leon G and Kanuk, Leslie Lazar by Series:
Edition:
Material type: Text Text
Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8342 SCH-C.
Marketing management for small units Vijay K Jain by Series:
Edition:
Material type: Text Text
Publication details: Management Publishing Co., Dehra Dun 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 VIJ-M.
Marketing management for small units Vijay K Jain by Series:
Edition:
Material type: Text Text
Publication details: Management Publishing Co., Dehra Dun 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 VIJ-M.
Readings in marketing management: From the European jornal of marketing Greenley, Gordon E, Ed. and Shipley, David, Ed. by Series:
Edition:
Material type: Text Text
Publication details: McGraw-Hill Book Company, London 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GRE-R.
Textbook of marketing Amarchand, D and Varadharajan, B by Series:
Edition:
Material type: Text Text
Publication details: Konark Publishers Pvt. Ltd., New Delhi 1989
Availability: Items available for loan: Dept. of Commerce (2)Call number: 658.8 AMA-T, ...
Marketing strategy in Indian industry Suresh Datt Sharma, New Delhi by Series:
Edition:
Material type: Text Text
Publication details: Anmol Publications, New Delhi 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 SUR-M.
Selling principles and practices Russell, Frederic A, et al. by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., Boston 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 RUS-S.
Marketing Myers, James H by Series: Marketing series
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., Singapore 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MYE-M.
Strategic and operational planning of marketing Greenley, Gordon E by Series:
Edition:
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New York 1986
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GRE-S.
Principles of marketing Kotler, Philip by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Prentice - Hall of India, Pvt. Ltd., New Delhi 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 PRI3.
Principles of marketing Kotler, Philip by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Prentice-Hall of India Pvt. Ltd., New Delhi 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT-P3.
Basic marketing: A managerial approach Mccarthy, E Jerome and Perreault, William D by Series:
Edition: 9 Edition
Material type: Text Text
Publication details: Universal Book Stall, New Delhi 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MCC-B9.
Maximarketing: The new direction in advertising, promotion... Rapp, Stan and Collins, Thomas L by Series:
Edition:
Material type: Text Text
Publication details: Penguin Books Inc., New York 1988
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 RAP-M.
Markets: Who plays, who risks, who gains, who loses Mayer, Martin by Series:
Edition:
Material type: Text Text
Publication details: Simon & Schuster Ltd., London 1998
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAY-M.
Total marketing Debelak, Don by Series:
Edition:
Material type: Text Text
Publication details: Toppan Comp. Ltd., Japan 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 DEB-T.
Readings in personal selling and sales management Bellur, V V and Berkman, Harold W by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1990
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.81 BEL-R.
Fundamentals of marketing Stanton, William J and Futrell, Charles by Series:
Edition: 8 Edition
Material type: Text Text
Publication details: Mcgraw Hill Book Co., New Delhi 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 STA-F8.
Marketing management: Analysis, planning, implementation and control Kotler, Philip by Series:
Edition: 6 Edition
Material type: Text Text
Publication details: Prentice - Hall of India, Pvt. ltd., New Delhi 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 KOT-M6.
Modelling of intra state and interstate commodity flows Ghosh, A by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Bombay 1990
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 GHO-M.
Marketing research: Overview Chunawalla, S A by Series:
Edition:
Material type: Text Text
Publication details: Himalaya Publishing House, Allahabad 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 CHU-M.
Marketing management Mamoria, C B and Mamoria, S by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Kitabistan Publishers, Allahabad 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAM-M3.
Marketing management Mamoria, C B and Mamoria, S by Series:
Edition: 3 Edition
Material type: Text Text
Publication details: Kitab Mahal, Allahabad 1989
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAM-M3.
Marketing terms Manser, Martin H by Series:
Edition:
Material type: Text Text
Publication details: Galgotia Publications Pvt. Ltd., New Delhi 1990
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.8 MAN-M.
Marketing research Luck, David J and Rubin, Ronald S by Series:
Edition: 7 Edition
Material type: Text Text
Publication details: PHI Learning Pvt. Ltd., New Delhi 1987
Availability: Items available for loan: Dept. of Commerce (1)Call number: 658.83 LUC-M7.
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