Pride, William M and  Ferrel, O C <br/><br/>
Marketing: Concepts and strategies 
Pride, William M and  Ferrel, O C 
 - 7 Edition 
 - Houghton Mifflin Co., Boston  1991 
 - 774 p 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PRI-M7