Hudson, Simon,

Marketing for tourism, hospitality and events : global and digital approach / Simon Hudson and Louise Hudson. - 2nd ed. - New Delhi: Sage, 2024. - 401p.:

"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--

9781529628081 9781529628074

338.4791 HUD/M