Teaching marketing - Brennan, Ross; Vos, Lynn (Cheltenham : Edward Elgar, 2021)
1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett.
Includes bibliographical references and index.
Keywords: Marketing; Marketing; Business education; Marketing; Enseignement commercial; Marketing