TY  - BOOK
AU  - Maity, Moutusy
AU  -  Gurazada, Pavankumar
TI  - Marketing analytics: for strategic decision making
SN  - 9780190130862
U1  - 658.83 
PY  - 2021///
CY  -  Oxford
PB  -  Oxford University Press
KW  -  Marketing Management
ER  -