TY  - BOOK
AU  - Zimmerman, Alan
AU  - Blythe, Jim
TI  - Business to business marketing management: a global perspective
SN  - 9780367757946
U1  - 658.8   ZIM/B 
PY  - 2022///
CY  - Oxon
PB  - Routledge
KW  - B2B marketing
KW  - Digital marketing
ER  -