Zimmerman, Alan <br/><br/>
Business to business marketing management:  a global perspective/ 
Alan Zimmerman and Jim Blythe 
 - 4th ed. 
 - Oxon:  Routledge,  2022. 
 - xiii, 519p. 
<br/><br/><label>ISBN: </label>9780367757946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B2B marketing<br/>Digital marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   ZIM/B