Crawford,Merle <br/><br/>
New products management/ 
Merle Crawford and Anthony Di Benedetto 
 - 11th ed. 
 - Chennai  Mc Graw Hill  2020 
 - xviii, 546p.: 
<br/><br/><label>ISBN: </label>9789389949810 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Product management<br/>New product development
<br/><br/><label>Dewey Class. No.: </label>658.575   CRA/N