TY  - BOOK
AU  - Johnson, Matt
AU  -  Misiaszek, Tessa
TI  - Branding that means business
SN  - 9781788168663
U1  - 658.8B 
PY  - 2022///
CY  - London
PB  - The Economist
KW  - Brand Management
N1  - "the most insightful book on branding of the last 20 years" - Rory Sutherland
ER  -