Johnson, Matt <br/><br/>
Branding that means business/ 
Matt Johnson and Tessa Misiaszek. 
 - London:  The Economist,  2022. 
 - 232 pages 
<br/><br/> "the most insightful book on branding of the last 20 years" - Rory Sutherland 
<br/><br/><label>ISBN: </label>9781788168663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  / JOH