TY  - BOOK
AU  - Reichheld, Fred
AU  - Darnell, Darci 
AU  - Burns, Maureen 
AU  - Bain & Company, Inc.
TI  - Winning on purpose: the unbeatable strategy of loving customers
SN  - 9781647821784
U1  - 658.08 
PY  - 2021///
CY  - Boston
PB  - Harvard Business Review Press
KW  - General management
KW  - Word-of-mouth advertising
ER  -