TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: meaning, measurement, and method : a text with cases 
SN  - 0024217409
U1  - 658.835 TUL/M 
PY  - 1976///
CY  - New York
PB  - Macmillan
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -