TY  - BOOK
AU  - Callon,Michel
TI  - Markets in the making: rethinking competition, goods, and innovation 
T2  - Near futures series
SN  - 9781942130574
U1  - 658.8  CAL.M 23
PY  - 2021///
CY  - New York
PB  - Zone books
KW  - Markets
KW  - Marketing
KW  - Capitalism
KW  - Consumer goods
KW  - Commercial products
N1  - Includes bibliographical references and index
N2  - "If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"--
ER  -