Callon, Michel,

Markets in the making : rethinking competition, goods, and innovation / Michel Callon. - New York: Zone books, 2021. - 510 pages : illustrations ; - Near futures series .

Includes bibliographical references and index.

"If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"--

9781942130574


Markets.
Marketing.
Capitalism.
Consumer goods.
Commercial products.

658.8 CAL.M