Pearce, John A.

Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 9th ed. - New Delhi : Tata McGraw-Hill, , c2006. - 1 v. (various paging) : ill. (some col.) ;

Includes access to a website; various other multi-media instructional reference tools are available to supplement the text.

Includes bibliographical references and index.

9780070603936


Strategic planning.

658.401 2 PEA/S