Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 8th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2004. 
 - xxiv, 587, [67] p. :  col. ill. ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130673358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834 2 SCH/C