Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 6th ed. 
 - New York :  Toronto :  New York :  Macmillan ;  Maxwell Macmillan Canada ;  : Maxwell Macmillan International,  c1993. 
 - xviii, 863, [45] p. :  ill. ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0024219320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL/M