TY  - BOOK
AU  - Prestoungrange,Gordon
TI  - Contemporary marketing
SN  - 0273316389
U1  - 658.8 WIL/C 
PY  - 1971///
CY  - . - London
PB  - L Pitman
KW  - Marketing
N1  - Bibliography: p. 221-230
ER  -