TY  - BOOK
AU  - Weilbacher,William M.
TI  - Marketing management cases: planning and executing marketing strategy
SN  - 0024250805
U1  - 658.8 WEI/M 
PY  - 1975///
CY  - . - New York
PB  - : Macmillan
KW  - Marketing
KW  - Case studies
ER  -