Weilbacher, William M. <br/><br/>
Marketing management cases:  planning and executing marketing strategy/ 
by  William M. Weilbacher. 
 - 2nd ed. 
 - New York,  : Macmillan  ,1975 
 - xii, 387 p.  illus. 
<br/><br/><label>ISBN: </label>0024250805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 WEI/M