TY - BOOK AU - Chaudhary,Kiran AU - Alam,Mansaf TI - Big data analytics: applications in business and marketing SN - 9781032007885 U1 - 658.05 23/eng/20211104 PY - 2022/// CY - LONDON PB - CRC PRESS KW - Business KW - Marketing KW - Big data N1 - Includes bibliographical references and index N2 - "Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions and formulations, the book provides detailed explanations and examines practical implications. The book begins with an overview of the concepts underpinning statistical survival analysis"-- ER -