TY  - BOOK
AU  - Singh, Ramendra 
AU  - Wani, Tahir A. 
TI  - Marketing to the poor: creating value
SN  - 9781032318295
U1  - 658.8 
PY  - 2023///
CY  - Oxon
PB  - Routledge
KW  - Marketing management
ER  -