Berger, Jonah. <br/><br/>
Contagious :  why things catch on / 
Jonah Berger. 
 - 1st Simon & Schuster hardcover ed. 
 - New York :  Simon & Schuster,  c2013. 
 - viii, 244 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. [215]-233) and index. 
<br/><br/>Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. 
<br/><br/><label>ISBN: </label>9781451686579 (hbk.) 1451686579 (hbk.) 9781451686593 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Popularity
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BER