Kumar, Nirmalya. <br/><br/>
Brand breakout :  how emerging market brands will go global / 
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. 
 - London:  Palgrave Macmillan,  2013. 
 - xvi, 256 pages :  illustrations ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137276612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Branding (Marketing)--Developing countries.<br/>Brand name products--Developing countries.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM