Johnson, Steven,

Where good ideas come from : the natural history of innovation / Steven Johnson. - New York : Riverhead Books, 2010. - 326 p. : ill. ;

Includes bibliographical references (p. [303]-313) and index.

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

9781594487712 1594487715


Creative thinking.
Creativeness.

303.484 / JOH