Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Expanded edition. 
 - MUMBAI:  Harvard Business School Press,  2005. 
 - xxviii, 287 p. :  illustrations ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781625274496 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM