TY  - BOOK
AU  - Putler, Daniel S
AU  - Krider , Robert E
TI  - Customer and business analytics : applied data mining for business decision making using R
T2  - The R series
SN  - 9781466503960
U1  - 658.403  PUT 
PY  - 2012///
CY  - London
PB  - CRC Press
ER  -