TY  - BOOK
AU  - Bes,  Fernando Trias de 
AU  - Kotler, Philip 
TI  - Winning At Innovation: The A-to-F Model
SN  - 9781137479174
PY  - 2012///
CY  - London
PB  - Palgrave Macmillan
KW  - INNOVATION
N1  -  Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
N2  -  Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
ER  -