Bes,  Fernando Trias de  <br/><br/>
Winning At Innovation:  The A-to-F Model/ 
by Fernando Trias de Bes, Philip Kotler 
 - London:  Palgrave Macmillan,  2012. 
 - 272 p. 
<br/><br/>  Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.  
<br/><br/>  Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.  
<br/><br/><label>ISBN: </label>9781137479174 9780230343436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INNOVATION
<br/><br/><label>Dewey Class. No.: </label> / BES