UNCOMMON SENSE, COMMON NONSENSE: Why some organisations consistently outperform others/
by Jules Goddard, Tony Eccles
- London: Profile Books, 2013.
- 256 p.
Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.