Arun Kumar <br/><br/>
Marketing management/ 
Arun Kumar, N. Meenakshi. 
 - 3rd edition 
 - New Delhi:  Vikas Publishing House,  2016. 
 - 668 pages 
<br/><br/><label>ISBN: </label>9789325982406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARU