TY  - BOOK
AU  - Sasikumar, K.
AU  - K.S. Chandrasekar
TI  - Brand management practices: issues and trends
SN  - 9789350248188
U1  - 658.8B 
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Brand Management
KW  - Management
ER  -