Sasikumar, K. <br/><br/>
Brand management practices:  issues and trends/ 
K. Sasikumar and K.S. Chandrasekar. 
 - Mumbai:  Himalaya Publishing House,  2010. 
 - 286 pages. 
<br/><br/><label>ISBN: </label>9789350248188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management--Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  / SAS