Alexander, Ralph Samuel, Industrial marketing by Ralph S. Alexander, James S. Cross [and] Richard M. Hill. - 4th ed. - Homewood, Ill., : R. D. Irwin, , 1967. - xi, 698 p. illus., forms. Includes bibliographical references. Subjects--Topical Terms: Industrial marketing. Dewey Class. No.: 658.8 HIL/I