TY  - BOOK
AU  -  Palmatier,Robert W.
AU  -  Petersen, J. Andrew [joint author]
AU  - Germann, Frank[joint author]
TI  - Marketing Analytics: Based on First Principles
SN  - 9789356400634
U1  - 658.83	 DDC 23
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury
KW  - Marketing--Management	
KW  - Marketing--Statistical methods	
KW  - Marketing research	
KW  - Decision making	
KW  - Marketing--Data processing	
N1  - Part I.All Customers Differ--
Part II.All Customers Change--
Part III.All Competitors React--
Part IV.All Resources are Limited
ER  -