Retailing management/
by Michael Levy,Barton Weitz and Dhruv Grewal
- 9th Ed.
- Chennai: McGraw-Hill, 2022
- xxxiii,670p.
Includes index. Section One—The World of Retailing
CHAPTER 1 Introduction to the World of Retailing CHAPTER 2 Types of Retailers CHAPTER 3 Multichannel Retailing CHAPTER 4 Customer Buying Behavior
PART Two—Retailing Strategy
CHAPTER 5 Retail Market Strategy CHAPTER 6 Financial Strategy CHAPTER 7 Retail Locations CHAPTER 8 Retail Site Location CHAPTER 9 Human Resource Management CHAPTER 10 Information Systems and Supply Chain Management CHAPTER 11 Customer Relationship Management
PART Three—Merchandise Management
CHAPTER 12 Managing the Merchandise Planning Process CHAPTER 13 Buying Merchandise CHAPTER 14 Retail Pricing CHAPTER 15 Retail Communication Mix
PART Four—Store Management
CHAPTER 16 Managing the Store CHAPTER 17 Store Layout, Design, and Visual Merchandising CHAPTER 18 Customer Service
Sec.I.The World of Retailing-- 1.Introduction to the World of Retailing-- 2.Types of Retailers-- 3.Multichannel Retailing-- 4.Customer Buying Behaviour-- Sec.II.Retailing Strategy-- 5.Retail Market Strategy-- 6.Financial Strategy-- 7.Retail Locations-- 8.Retail Site location-- 9.Human Resource Management-- 10.Information Systems and Supply Chain Management-- 11.Customer Relationship Management-- Sec.III.Merchandise Management-- 12.Managing the Merchandise Planning Process-- 13.Buying Merchandise-- 14.Retail Pricing-- 15.Retail Communication Mix-- Sec.IV.Store Management-- 16.Managing the Store-- 17.Store Layout ,Design and Visual Merchandising-- 18.Customer Services-- Appendix.Starting your own Retail Business-- Sec.V.Cases.