TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 
PY  - 2022///
CY  - Noida
PB  - Pearson India
KW  - Marketing--Management	
KW  - Europe	
KW  - Internet marketing	
KW  - Consumer behavior	
KW  - Market surveys	
KW  - Marketing
N1  - Part 1.Fundamentals of Marketing Management--
Part 2.Understanding the Market--
Part 3.Developing a Viable Market Strategy--
Part 4.Designing Value--
Part 5.Communicating Value--
Part 6.Delivering Value--
Part 7.Managing Growth
ER  -