Kotler,Philip <br/><br/>
Marketing Management/ 
by Philip Kotler and et al. 
 - 16th ed. 
 - Noida:  Pearson India,  2022. 
 - xxxiii,596p. 
<br/><br/>Part 1.Fundamentals of Marketing Management--<br/>Part 2.Understanding the Market--<br/>Part 3.Developing a Viable Market Strategy--<br/>Part 4.Designing Value--<br/>Part 5.Communicating Value--<br/>Part 6.Delivering Value--<br/>Part 7.Managing Growth. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management	<br/>Europe	<br/>Internet marketing	<br/>Consumer behavior	<br/>Market surveys	<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M