Entrepreneurship : Successfully Launching New Ventures/
by Bruc R Barringer and R.Duane Ireland
- 6th ed.
- Noida: Pearson, 2020.
- 617p.
Brief Contents- Part 1-Decision to Become an Entrepreneur-- Chapter 1- Introduction to Entrepreneurship-- Part 2-Developing Successful Business-- Chapter 2--Recognizing Opportunities and Generating Ideas-- Chapter 3-Feasibility Analysis-- Chapter 4- Developing an Effective Business Model-- Chapter 5-Industry and Competitor Analysis-- Chapter 6-Writing a Business Plan-- Part 3-Moving from an Idea to an Entrepreneurial Firm-- Chapter 7-Preparing the Proper Ethical and legal Foundation-- Chapter 8-Assessing a New Venture's Financial Strength and Viability -- Chapter 9-Building a New -venture Team-- Chapter 10-Getting Financing or Funding-- Part 4-Managing and Growing an Entrepreneurial Firm-- Chapter 11-Unique Marketing Issues-- Chapter 12-The Importance of Intellectual Property-- Chapter 13-Preparing for and Evaluating the Challenges of Growth-- Chapter 14-Strategies for Firm Growth-- Chapter 15-Franchising