TY  - BOOK
AU  - Hardy,Jonathan
TI  - Branded content: the fateful merging of media and marketing 
SN  - 9781138190429
U1  - 658.8 HAR.B 23
PY  - 2022///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Product placement in mass media
KW  - Branding (Marketing)
KW  - Marketing
KW  - Technological innovations
KW  - Advertising
KW  - Moral and ethical aspects
ER  -