Hardy, Jonathan,  1963- <br/><br/>
Branded content :  the fateful merging of media and marketing  
Jonathan Hardy. 
 - 281pages   24cm 
<br/><br/><label>ISBN: </label>9781138190429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product placement in mass media.<br/>Branding (Marketing)<br/>Marketing--Technological innovations.<br/>Advertising--Technological innovations.<br/>Marketing--Moral and ethical aspects.<br/>Advertising--Moral and ethical aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8 HAR.B