Rosenberry, Jack, <br/><br/>
Applied mass communication theory :  a guide for media practitioners  
Jack Rosenberry and Lauren A. Vicker. 
 - Third Edition. 
 - 299 pages cm 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.<br/>Mass media--Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.23072