Entrepreneurship/
by Rajeev Roy
- 2nd ed.
- New Delhi: Oxford University Press, 2011.
- xvi,571p.
SECTION I - FOUNDATIONS ; 1. Understanding Entrepreneurship ; 2. Growth of a Business Idea ; 3. Intellectual Property ; 4. Family Business ; 5. Doing Business in India ; 6. Entrepreneurial Support ; SECTION II - MOBILIZING RESOURCES ; 7. Buying a Business ; 8. Entrepreneurial Finance ; 9. Business models ; 10. Making a Business Plan ; SECTION III - OPERATIONS AND MANAGEMENT ; 11. Managing Operations ; 12. Human Resource Management ; 13. Entrepreneurial Marketing ; 14. New Product Development ; 15. E-Business ; 16. Networking ; 17. Project Management ; SECTION IV - GROWTH AND SOCIAL RESPONSIBILITY ; 18. Growth ; 19. Exit Strategies ; 20. Social Responsibility ; 21. The Social Entrepreneur
Entrepreneurship 2e is a comprehensive textbook that fulfils the needs of management students and entrepreneurs. The book aims to familiarize readers with the realities of starting and managing their businesses. The book follows an application-based approach by including various examples and illustrations, many of which have been a part of the author's own stint as an entrepreneur.