Cundiff,Edward W <br/><br/>
Fundamentals of Modern Marketing/ 
by Edward W Cundiff ,Richard R Still and Norman A.P.Govoni 
 - 3rd ed. 
 - New Delhi:  Prentice-Hall of India,  1980. 
 - xiv,462p. 
<br/><br/><label>ISBN: </label>0876921586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	
<br/><br/><label>Dewey Class. No.: </label>658.8	  / CUN/F