TY  - BOOK
AU  - Runyon, Kenneth E.
TI  - The Practice of Marketing
SN  - 0615098866
U1  - 658.8	 
PY  - 1982///
CY  - Columbus;Ohio
PB  - Charles E Merrill Publishing Co.
KW  - Marketing	
KW  - Marketing--Management	
N1  - Part 1:The Nature of Marketing--
Part 2:The Tools of Marketing--
Part 3:Marketing Communications and the Elements of Marketing--
Part 4:Special Topics in Marketing
ER  -