Runyon, Kenneth E. <br/><br/>
The Practice of Marketing/ 
by Kenneth R Runyon 
 - Columbus;Ohio:  Charles E Merrill Publishing Co.,  1982. 
 - xi,616p. 
<br/><br/>Part 1:The Nature of Marketing--<br/>Part 2:The Tools of Marketing--<br/>Part 3:Marketing Communications and the Elements of Marketing--<br/>Part 4:Special Topics in Marketing. 
<br/><br/><label>ISBN: </label>0615098866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	<br/>Marketing--Management	
<br/><br/><label>Dewey Class. No.: </label>658.8	  / RUN/P