TY  - BOOK
AU  - Alderson,Wroe
AU  - Halbert,Michael H[joint author]
TI  - Men,Motives and Markets
T2  - Prentice-Hall Foundations of Marketing Series
U1  - 658.8	 
PY  - 1976///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing	
ER  -