TY  - BOOK
AU  - Sarstedt, Marko
AU  - Mooi, Erik[author]
TI  - A Concise guide to market research : : the process, data, and methods using IBM SPSS statistics
T2  - Springer texts in business and economics
SN  - 9783662567067
U1  - 658.83	 
PY  - 2019///
CY  - Berlin
PB  - Springer
KW  - Marketing research
N1  - 1 Introduction to Market Research--
2 The Market Research Process --
3 Data --
4 Getting Data --
5 Descriptive Statistics --
6 Hypothesis Testing & Anova --
7 Regression Analysis --
8 Principal Components and Factor Analysis --
9 Cluster Analysis --
10 Communicating the Results --
ER  -